Michele S. Meyer

Michele Meyer is Vice President, President of our U.S. Retail Snacks operating unit where she is responsible for our well-known snack brands including Nature Valley snack bars, Betty Crocker fruit snacks and Chex Mix. 

Prior to her current role, Meyer served as president of the Meals division where she had responsibility for overseeing business operations of five meal categories: Hamburger Helper, Wanchai Ferry and Macaroni Grill dinner mixes, Old El Paso Mexican products, Progresso soups and ingredients, Green Giant vegetables, and Betty Crocker side dishes.

Previous to her position in Meals, she was appointed president of General Mills’ Small Planet Foods division in June 2007.

With Small Planet, she was responsible for leading the marketing and business plans for Cascadian Farm and Muir Glen organic brands.

Meyer also has served as vice president and marketing director in the Big G cereal division for strategic growth channels and adult cereal. 

She began her career at General Mills in 1988 in the Big G division and has since worked in various marketing and sales leadership positions throughout the company, including the Bakeries & Foodservice division, Shopper Marketing department, and Cereal Partners Worldwide – General Mills’ joint venture with Nestlé.

Meyer was promoted to senior vice president in 2014.

Vanderbilt University, bachelor's degree, 1986

University of Texas, MBA 1988

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